When we think of optimizing our website so that it is not too heavy, what immediately comes to mind is: choose the right photo optimization plugin optimize videos However, there is an essential step before all this, it is your theme itself! Given that your theme [...]
When you own a site, there are a lot of numbers and data that you have to track, analyze and use to improve the efficiency of the site. But where do you start? If you have ever said to yourself "I'm going to go and look on the internet, I'll find some tools to help me [...]
The long-announced new version 5.0 of Wordpress has officially launched today, Thursday, December 6th. But why is there so much fuss about this version? Well, because for once, the most popular CMS platform in the world is not unanimously accepted and one of the main reasons [...]
We can't tell you enough, SEO is essential to develop and increase your traffic. But when it comes to looking at the numbers and analyzing performance, you don't always know how to do it. Well, it won't surprise you, but you'll need to get a tool. Today, he [...]
Haven't made the latest Wordpress update yet? Then you may not have tried its new text editor, Gutenberg, yet. Why a new publisher? To make content creation easier. But how? This new editor is supposed to allow you to build pages more simply by dragging [...]
In the continuity of our articles dedicated to SEO, we wanted to talk to you about Google's new tool, Google lighthouse. His goal? To support you in the definition and implementation of your SEO strategy. While this tool cannot replace a professional audit carried out by an agency, [...]
Page loading speed is now taken as a positioning criterion for the display of search results on Google mobile.
Have you ever thought about installing a live chat or a chatbot on your site? It probably hasn't escaped your notice, but lately more and more sites are showing a chat window when you walk around it. Facebook, in particular, uses this same principle with its chat when you go to [...]
Some time ago we told you in a dedicated article about the latest changes made by Google regarding the size of your website's meta descriptions. As a reminder, meta is the small descriptions that appear below a title in the results of Google pages. If you [...]
For those who regularly follow our articles, you will probably be interested in the following announcement. From now on, Studio Cassette is launching a new category of articles on the blog, and it is entitled: SEO deciphered by Studio Cassette This series of articles aims to dissect SEO in detail, its objectives, its challenges and its benefits [...]
Whether you are a company that sends email campaigns regularly, or simply the Internet user who receives them, this study is likely to interest and surprise you. During 2017, the Litmus tool tracked the 15 billion or so emailings that were sent around the world to better understand where and where [...]
2018 is off to a flying start for WordPress! The success of the platform has just taken a turn this week because, according to a recent study conducted on 10 million websites worldwide, a third of them have chosen the WordPress platform. To give you an idea, Joomla, one of the competitors [...]
In an increasingly competitive context, all means are good to find innovative means of communication that are out of the ordinary. So when brands discover that they can partner with other brands or influencers to give more weight to their message, it gives Facebook Branded Content. More details here
A striking communication campaign takes you to the guts, makes you laugh or cry: it provokes an emotion in its viewer. For a brand, the emotions of its consumers are all gateways to better efficiency. This is why the analysis of emotions as (subjective) data is more and more [...]
Nowadays, it has become almost impossible for a company not to develop its communication on social networks. On the other hand, developing and animating a community is something that can be learned and worked on. To help you in this process, Hootsuite is a platform that offers you support and advice in the management of [...]
Is your site losing momentum? Its loading speed is long and you lose many visits because of it? Before any redesign, it is essential to carry out an audit of your site in terms of loading speed, web standards, etc. To do this, here is a small tool from Google [...]
How is your brand searched for by Internet users? When does the search peak? What about your competitors? It can be difficult to understand the search process of Internet users and how your brand can be impacted. That's why Google Trends analyzes a range of web searches to help you better understand them.
At Studio Cassette, we like to keep up to date with everything that's going on around the Wordpress universe. At the same time, nothing surprising, it's our specialty.
A friend of the Aix co-working community is helping to organise the "Les Nocturnes Sainte Victoire" festival. For once, we are doing a bit of publicity and we invite you to see this great festival which takes place from June 30 to July 10, 2017. Here's the rundown: Musical and gourmet, eclectic and [...]
Today, OVH's MeetUp explains how to set up a chatbot quickly. The video is rather well done even if it advertises the ovh tools a bit (it's a good thing). To go further, we had done another article on Chatfuel