A memorable communication campaign grabs you, makes you laugh, or even cry: it evokes an emotion in its viewer.
For a brand, its consumers' emotions are gateways to greater effectiveness. This is why the analysis of emotions as (subjective) data is increasingly present in advertising.
A great article on this topic tells you more: https://www.thinkwithgoogle.com/intl/fr-fr/article/analyse-de-lemotion-une-solution-efficace-pour-ameliorer-lintuition/
