We might think that if an SEO plan hasn't been developed before a site is created, it's already too late.
Think again!
Whether your site is already online or not, establishing an SEO plan is always an important step that should not be neglected. In the case of a site that has already been created, you have the option of carrying out an SEO audit and thus obtaining a precise list of the faulty elements. The "advantage" if you can call it that, is that it will allow you to have a global vision of the strengths and weaknesses of your site and will provide you with a list of elements to improve and how to improve them.
E.g. writing more relevant titles, integrating keywords in a specific place, optimizing your content (texts, visuals, etc.), etc.
Here is a non-exhaustive overview of what an SEO strategy can be and how to adapt it to the needs and specificities of your business.
What is an SEO plan?
This allows you to review the different ways (paid or not) that exist to improve the referencing of your site and therefore your position on search engines.
What does this include?
- Choosing keywords
- Content optimization
- Technical optimization of the page
- Linking
- A review of optimizations
How to do it?
Keywords
Most SEO is done through words. The more your words are adapted to your offer and your sector, the more likely you are to stand out in search engines to the right people.
In order to help you define your keywords, the first thing to do is to list all the products and services you sell. The idea here is to map your activities and your offers in order to highlight keywords that are representative of what you offer to customers.
Be careful, it is better to be precise and concise, than too vague and too long.
Content optimization
Once you have defined your keywords, you must use them wisely, especially in the editorial content of your site. This concerns both the presentation pages of your site (Expertise, Offer, About, etc.) but also your blog. Be careful, if you choose to create a blog and integrate it into your SEO strategy, make sure you have the time you need to update it and write articles assiduously.
Technical optimization of the page
Technical page optimization is all about improving page loading. This includes compressing images, videos, etc. The idea is to ensure that the user does not have to wait too long for the site and pages to load at the risk of losing him.
Linking (or more simply, internal link)
Often, internal linking is used to give credibility to your site and your company. If external sites/companies link to your site, Google considers you to be trustworthy and relevant. This allows you to improve your positioning by giving more credibility to your site.
The balance of optimizations
As with every strategy, it is essential to take stock of the actions put in place. In the case of an SEO strategy, the assessment is made individually for each action taken. For example, a specific assessment to analyze the level of effectiveness of keywords, should they be modified, reassigned, etc. And so on for each step. You will thus have a global vision and will be able to gradually assign your priorities to this or that step.
Conclusion , embarking on the optimization of your site is a task that is both essential and infinite. An SEO plan will therefore allow you to list the actions to be carried out and to organize them according to their urgency. It doesn't matter if your site is already online or in the process of being created, put all the chances on your side to get as close as possible to your SEO goal.
