We don't hear enough about them to understand that keywords are the source of successful SEO. However, it is not always easy to find the right strategy and it can take a lot of time.
SEO often appears to us as a mystery. And despite the several hundred articles that exist on this subject and the various tools at our disposal, it is not always easy to find your way through this ocean of information.
Today, we will try to rough up this step a little and explain to you as simply as possible how to succeed in your keyword strategy.
And it starts with research!
Why is this important?
Because keywords are the foundation of successful SEO.
However, before even thinking about keywords, research starts with a fundamental step: dissecting your business down to the smallest detail and reviewing each of your services/products.
This in-depth research will allow you to clearly identify the offer you are offering to the customer and to put words to your business in a detailed and precise way.
From there, draw up a list of terms that are recurring or that represent your business and your offer very clearly.
Thanks to this upstream work, you will have an exhaustive list of words and groups of words from which you can create your keywords.
How to do it?
From the list you have made, make a selection of the most relevant keywords.
How to do it? Using the tool of your choice, analyze the search volume for each of your keywords. This will allow you to define which ones are the most used and therefore which ones will potentially bring you more traffic.
Also compare your keywords to those of your competitors in order to define what their strategy is and which ones are the most relevant and effective on their side.
Please note : Don't stray too far from the most common keywords because you will have a hard time getting people to adopt new words. They need to be able to find your site easily with common keywords.
To help you along the way, here is a non-exhaustive list of some tools that will help you define the best keyword strategy.
The free tools :
- Ubersuggest: https://neilpatel.com/ubersuggest/
- Keyword Shitter: http://keywordshitter.com/
- Answer the question: https://answerthepublic.com/
Paid tools :
- Adwords: https://adwords.google.com/intl/fr_fr/home/tools/keyword-planner/
- Semrush: https://fr.semrush.com/features/keyword-research/
- Keyword Explorer: https://ahrefs.com/keywords-explorer
- Keywordtool: https://keywordtool.io/
In two words:
- List each of your services/products/brands
- Choose the tool that best suits your needs
- Analyze your competitors' search volumes and keywords with your
- Define keywords based on your market and competitors while staying as close as possible to the most common words.
