Paid referencing or SEM (Search Engine Marketing) positions a site favorably on search engines thanks to sponsored links. Studio Cassette offers you the opportunity to set up a paid referencing strategy to appear in the searches of your future customers and boost your sales.

Audit & Keywords

We study the structure of your site in order to identify problems that affect your visibility. After a thorough technical audit of your site, we choose the right keywords together with you.

Sponsored Search Campaign

We set up your custom sponsored links campaign according to the number of clicks desired. You choose the visibility you want to give to your website.

Optimization & Reporting

We track the results and optimize your site by adding content for example. And we offer you a comprehensive report and performance monitoring, to refine your strategy over the long term.

  • SEM SEO 1
    Kenzo Refills Mini-site design
  • SEM SEO 2
    John Dalia Web Design
  • SEM SEO 3
    NB Lemercier & Associés Website design
  • SEM SEO 4
    Cardiology realities Creation of an online journal
  • SEM SEO 5
    Gatinel Redesign of the website

A project? Let's talk

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Frequently asked questions

What is SEM and how does Google Ads work?

SEM (Search Engine Marketing) encompasses paid search engine advertising strategies. Google Ads allows you to show targeted ads at the top of search results. You only pay when someone clicks on your ad.

How much should I budget for Google Ads?

The budget depends on your industry, the competition on your keywords, and your goals. We recommend a minimum budget of 500 euros per month to achieve significant results. We continuously optimize your campaigns to maximize your return on investment.

What is the difference between SEO and SEM?

SEO works on natural positioning (free but long-term), while SEM uses paid advertising (immediate results but cost per click). The two approaches are complementary: SEM brings quick results while SEO builds lasting visibility.

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