Editorial Strategy –

Our agency is an expert in branded content, from strategy to production.

To obtain quality content on your site, it is necessary to define an editorial line together. For example, we consider the writing style, the frequency of publications, the tones adopted and the expressions used. We therefore support you in this process, with the aim of retaining your customers and acquiring new ones.

Editorial audit

We carry out an audit of your existing content. This one should be relevant to your readers and effective for SEO. We therefore understand the expectations of your readership and the competitive environment.

Drafting of the editorial line

We define the articulation of your content around your brand image, in line with your objectives and your targets. The editorial line is unique and must reflect a strong image to optimize the impact of the information.

Planning & Organizing

We oversee each step of the creation and publication of your editorial content, and define the roles of the stakeholders, while organizing the information.

  • Editorial strategy 1
    Alain Saad Redesign of the website
  • Editorial strategy 2
    Jura Tourism Data Design
  • Editorial strategy 3
    NB Lemercier & Associés Website design
  • Editorial strategy 4
    Cussac Architects Web Design
  • Editorial strategy 5
    Raid Latécoère Website creation
  • Editorial Strategy 6
    National Orchestra of Lorraine Web Design
  • Editorial strategy 7
    OCIM Website design
  • Editorial strategy 8
    Gatinel Redesign of the website

A project? Let's talk

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Frequently asked questions

What is an editorial strategy?

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An editorial strategy defines what to publish, where, when, and for whom. It aligns your content with your business objectives and the expectations of your audience. It's the roadmap that gives consistency and effectiveness to all your publications.

Why do I need an editorial strategy?

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Without a strategy, your content is likely to be inconsistent, irregular, and underperforming. An editorial strategy allows you to publish relevant content that attracts your target, strengthens your expertise and improves your natural referencing.

How do you build an editorial strategy?

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We analyze your market, your audience and your competitors. We then define your personas, your key themes, your tone of voice and an editorial calendar. We provide you with a complete and actionable reference document.

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