Google now offers a wide range of digital services and services. To get more traffic, the American giant has launched Google Web Stories. It is a plugin that is compatible with WordPress and allows Internet users to publish stories.
Stories are no longer reserved for the social networks Facebook and Instagram. Google Web Stories allows content publishers to share mobile-friendly content.
What are Google Web Stories?
Stories are now becoming increasingly popular. Web Stories is a new feature created and developed by Google. It allows users to share content in the "Accelerated Mobile Pages" (AMP) format.
Google Web Stories are almost identical to other social media stories like Instagram Stories. The biggest advantage of this feature is the ability to integrate it into WordPress websites.
Google Web Stories is an open source and free feature. The lifespan of Google Stories is unlimited. This feature is used by many global companies like the Washington Post and CNN.
Google Web Stories and WordPress?
The Google Web Stories feature can be integrated with WordPress. The plugin, currently available for free download (July 2020), is the beta version. The final version will be available this summer.
Google Web Stories provide users with a more immersive user experience. This feature, open to all, was launched to make the creation of stories easier and to allow publishers to improve their rankings on Google.
There are many benefits to using Google's AMP Stories on WordPress:
- Ease of access to information;
- Simplicity of integration;
- Improvement of SEO on Google;
- A better user experience (UX);
- Mobile device compatibility;
- Ease of use and customization.
How to use Google Web Stories on WordPress?
It's pretty simple! In addition, the plugin's menu is easy to use. From the Dashboard you can create and customize your Google stories.
The "All Stories" tab allows you to see all your published and in-creation stories.
The "Add New" tab is used to add a new story. Wondering how to create the first Google story on WordPress? Let the extension tutorial guide you!
Regarding the specifics of Google Stories
For the stories created to be impactful and well referenced, you must respect certain rules:
- The Story must tell the whole story, the message shared must be clear and precise;
- The length of the story must not exceed 30 pages;
- Titles should be short with as many keywords as possible. We advise you not to exceed 50 characters;
- Videos you include in Stories must be no longer than 15 seconds per page.
There are two types of Web Stories displays on Google: Among search results or on Google Image. There is another form of display available only in the United States (in the form of grids)
How can I take advantage of the benefits of Google Web Stories?
The vertical formats of stories are perfectly adapted to mobile devices. This format provides a better user experience. Want to use Google Web Stories? Do you want to set up Google Web Stories quickly on your WordPress site?
At Studi o Cassette We put our specialists at your disposal to take charge of your projects. From installing the Google Web Stories plugin on WordPress to the optimization of your IT security, through dynamic content management and the maintenance of the WordPress CMS. We can provide you with a wide range of services that are perfectly suited to the nature of your online business and your visibility needs.
To conclude
Google Web Stories allow you to showcase your images and information in an attractive way. Stories can be indexed in Google search results. They must therefore be well optimized. Providing high-quality web content is essential to improve your positioning and to reach your targets more easily.
