Are you looking for the social media agency that will know how to Grow your brand or company's online presence ? You've come to the right place!
To help you in this process, the team Studi o Cassette summarized in this article the 6 pillars of digital growth. With knowledge of these elements, you will be able to choose the social media agency whose skills correspond to your objectives.
The 6 pillars of digital growth
To acquire Organic Traffic From the different platforms, you will need to understand how algorithms work in general. Each of the platforms has its own tricks but here we can present you with some great rules common to the How Google and social media algorithms work .
To ensure the return on investment (ROI) of your digital campaign, entrust your project to a social media agency that masters these 6 rules:
- Create engaging, consistent, and unique content.
- Work on the semantics of the content.
- Take care of the visuals.
- Set up your netlinking.
- Think of Growth Hacking.
- Audit, build, analyze, and adapt.
1. Create regular and unique content for your sites and social networks
That's the basic rule, all platforms work in the same way: they highlight the Regular content creators . To attract visitors, these platforms need to continually offer them new content.
The different algorithms will be able to detect User attention to your writings, visuals and videos. The more engagement your content generates, the more platforms will increase your reach: it's the snowball effect!
This mechanism is even more effective if you can Encourage interaction . The different types of interaction, in order of power, are likes, shares and comments.
Beware of Duplicate Content, copying leads to significant penalties, which are called "strikes" which can have very significant consequences on the future of your site or social media account.
Take the time to Create content that reflects your image to stand out!
It's The Panda algorithm of Google, which controls this aspect for the SERP: content marketing is a very good strategy to adapt to its requirements.
2. Work on the semantic field of your sector of activity
To improve your Google Rank, it is essential to Working on the semantic field of your content. You can use Google's content suggestion tools and related searches. However, the most effective thing is to make a complete study of the semantics of your field of activity from every angle.
It's Google's Hummingbird algorithm which controls and promotes the application of this technique.
For social media, this approach applies to hashtags and descriptions related to channels and their posts.
The parallel can be drawn here with our recommendations for content for Google. You can use hashtag generators for inspiration, but it's Your expertise in the sector and its transposition into digital content that will make the difference.
3. The power of visuals, convey your brand image
To stand out on the web, you need to offer Unique and impactful visuals . Take the time to create images, photos and videos that match your image.
The creatives and directors of our agency are the professionals you need to develop your web image.
We create all the visual formats in the studio that boost your digital visibility.
4. Netlinking to become a digital reference
The impact of netlinking on your Google Ranking is managed by The Penguin Algorithm .
You need to create a digital network that values Domain Authority of your site, which will have a positive impact on Your SEO .
Netlinking is done by creating links pointing to your site from third-party sites.
It involves a certain number of technical criteria to be truly effective.
Netlinking can also be used to generate traffic if the sending site itself generates visibility.
For social networks, the reasoning is the same, you should offer collaborations with other members to create links.
5. Think like a Growth Hacker, act like a business leader
Just look at the recruitment ads of the specialists in Lead generation to realize the essential role of the Growth Hacker. Genuine Architect of online growth , he is able to find solutions adapted to boost your visibility. Sometimes summed up as the automation of digital growth tools, Growth Hacking is above all a state of mind.
These digital visibility specialists are able to provide a global vision of the competitiveness of a sector to develop all the most interesting channels.
The enthusiasm of the Growth Hacker is certainly an example in terms of intention, but it is nevertheless important to bring to it the thinking of a business leader who aims for sustainability.
You want to use all of the Performance levers To ensure the visibility of your digital communication? Call on the teams of our digital agency in Paris and Aix en Provence.
6. Audit, create, analyze, and adapt to become the best and stay the best
You need to audit the competitiveness of your sector to properly define your positioning strategy. You also need to analyze the current state of your growth levers to be able to move towards your objectives.
You will then need to put in place all the pillars of digital growth that we have presented to you in this article to succeed.
Track the results of your strategy by analyzing the KPIs related to your digital strategy.
Finally, you will have to constantly adapt to changes in algorithms and your results to become the best and stay the best!
You now know all the services that a social media agency can offer you. At Studi o Cassette , we can also advise and guide you in defining your needs in terms of SEO and digital strategy.
Do not hesitate to contact us contact so that we can discuss your needs.
