You may not be aware of it, but it is possible for you to stand out in your locality on search engines and thus improve your visibility within your region, your department or your city.
What are the advantages?
- Credibility : Customers generally tend to trust local businesses that have a physical point nearby, where they could possibly go to interact with the company.
Even if you don't have a physical point of sale, the simple fact of knowing that you are nearby and that they can meet you if needed is more engaging for them. - Develop your visibility and reputation in your community : craftsmen, VSEs or SMEs have a real interest in developing their visibility mainly in their locality rather than in an overly large geographical area, at the risk of not reaching their main target.
This optimization is therefore important for several reasons. It is obviously so for searches carried out from a fixed station that highlight local optimization, as well as mobile visits and the existence of pages Google My Business .
How to do it?
Setting up the optimization of your site from a local point of view is not complicated to do. First of all, if you don't have a Google My Business page, it's very important to create one. It's simple, fast and free! We explain everything here .
This page will allow you to make your important information available in just one click.
Then, you will have to create content that is representative of your locality and optimize it with relevant keywords. For example, on a page that features your business, specify your location in the title, description, or other content.
If your site has a blog page, write content about the local business, your region, your partners and don't forget to generate links to other companies or local businesses.
You can also use local directories such as Yelp and the online yellow pages. Or location-based apps like Foursquare, which allows you to find location-based businesses, activities, and hobbies.
You can also use social media to create business pages and possibly schedule a series of targeted ads.
In short , local optimization should not be neglected. Regardless of your size and area of activity, there will always be customers looking for contact and proximity to their service provider. Think!
