Google chose to conduct a unique experiment by working with 5 icons of American advertising: Harvey Gabor (Coca Cola, 1971), Amil Gargano (Volvo, 1962), Howie Cohen and Bob Pasqualina (Alka-Seltzer, 1972), Paula Green (Avis, 1982).
In turn, each one brings their leads, their insights, their inspirations to the Google team. Despite the generational gap, they developed four advertising campaigns together designed for the web. They keep an essential touch: the human dimension.
Through this time-jumping experiment, Google is trying to draw the features of a new digital advertisement, going beyond its purely informative mission.
More information on the Re-brief project: http://www.projectrebrief.com
