On May 28, 2018, a new law will come into force with the aim of regulating the collection and use of personal data within each company. This is the General Data Protection Rules (GDPR). This is likely to lead to many changes within your business, especially concerning your emailing and it [...]
Although it has become essential for most companies, the website is no less technical and its terms can sometimes scare some of you to the point of scaring you away. What a shame. Our goal is therefore to make your life simpler and to ease your worries, hoping that after this little [...]
This week we are deciphering for you Google's new feature: the increase in the number of characters for meta descriptions. Unless you update your meta descriptions (or your site) every day, there is little chance that you will have noticed it. That's why we will explain to you, [...]
Security has always been a sensitive and omnipresent topic on the web. The year 2017 only confirms this trend since several search engines like Firefox or Google Chrome have made a categorical decision that risks impacting many websites. From now on, secure and insecure sites will be flagged to the user as soon as [...]
It is often difficult to define when our website needs a little refresh. And the received ideas on the subject are numerous. Received idea #1: a redesign is only carried out in the event of major changes in the company (takeover, change in business strategy, change in graphic charter…) Received idea #2: a redesign […]
The Cassette tutorial for June is about the Newsletter and its superpowers. This week, we will give you some tips to increase its open rate.
Yes, because it's all well and good to praise its merits, but you still have to be interested in it and open it up, right?
Continuing the article we published two weeks ago on optimizing a site to improve its loading time; this week we continue with the following question: is it possible to optimize a WordPress site? You may already know, but Studio Cassette is an expert in the creation of [...]
As a specialist in website creation, we found it relevant to share our point of view on this subject with you and explain why, at Studio Cassette, we do not use these tools...